What is the target market for viagra

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In the new 60-second ad, a middle-aged woman reclining on a bed in a tropical setting addresses the problems couples encounter when a man is impotent."So guys, it's just you and your honey. But then erectile dysfunction happens again," she says before encouraging men to ask their doctor about Viagra.

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Picturesque and often emotional scenes (usually completely unrelated to the product they are selling); a sincere voice over listing symptoms for the medical ailment and assuring viewers that the drug will relieve these; a rushed mention (either in quick speech or small print) listing the possible side effects of the drugs; and a blurb about how to afford this medical wonder (“Astra Zeneca can help! Instead of going to a doctor to explain symptoms and await a diagnosis, many people today not only go in with their list of symptoms ready but with conclusions as to which medical disorder these point to and which prescription drug they would like to relieve them.

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ICMR HOME | Case Studies Collection Case Details: Case Code : MKTG130 Case Length : 26 Pages Period : 1998-2006 Organization : - Pfizer Inc. Roy, Endocrinologist and Hormone Specialist, Sex and Hormone Center, New Delhi, in 2005. (Pfizer), the largest pharmaceutical company in the world, rolled out its blockbuster drug Viagra (Sildenafil citrate) in India.


What is the target market for viagra:

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